Meet me on the tennis court with your finest tailored cream trench coat and a navy maxi dress paired with white minimal trainers. Ganni, is one of the labels to watch and is slowly becoming the goto minimalist emporium. The Copenhagen based brand which won brand of the year at the Danish ELLE style awards this year, has actually been around for quite some time now. It launched in 2000 with just t-shirts, sweaters, and has since expanded into a full contemporary line with ready-to-wear shoes and accessories.
The clothes are playful and relevant but still, largely, wardrobe staples you can wear from season to season. Which is something our bank account statements can appreciate greatly. The silhouettes are clean and wearable of course, with a touch of prints and amazing structure. For the new season, we saw great pieces for an active summer — motorcycle jackets, white maxi dresses, green satin sweatpants, and tailored blazers paired with mannish bermuda shorts. Giving a relaxed feel, all of the looks were finished off with sneakers. Sporty chic seemed to be the aesthetic for Ganni come next spring and summer. Although, its similar to what your probably wearing currently, we’re into it just as much as we’re into the throwback Aaliyah and the minimal 90’s nostalgia. The collection was a favorite at Copenhagen fashion week with its unique location and aesthetically minimalist clothing. At Ganni, the goal has always been to blend past classics with the best of the present — and create collections that are sexy and vibrant.